You can use color strategically to shape how people perceive your brand. Each color is tied to certain emotions—blue often conveys trust, green suggests growth or calm, and red signals urgency or excitement. Choosing a palette that aligns with your brand’s personality helps create a strong first impression and builds emotional connections with your audience.

To define your brand’s colors, start by considering your brand values and tone. Then, select a primary color and a few complementary ones. You can adjust or expand this palette as your visual identity evolves. Apply your colors consistently across all touchpoints for a cohesive brand experience.